Huda Kattan, the founder of Huda Beauty, has established herself as one of the most influential figures in the global beauty industry. From launching a beauty blog to building a billion-dollar empire, her journey is an inspiring story of passion, dedication, and business acumen. Here is a look of Huda Kattan net worth.
Huda Kattan’s Estimated Net Worth
As of 2025, Huda Kattan’s net worth is estimated to be around $500 million to $600 million. Her fortune primarily comes from her cosmetics brand, Huda Beauty, which has become a household name worldwide. In 2020, Forbes ranked her among America’s richest self-made women, highlighting her rapid rise in the beauty industry.
How Huda Kattan Built Her Wealth
Huda Beauty’s Success
Huda Kattan founded Huda Beauty in 2013 with her sisters, initially selling false eyelashes. The brand quickly gained traction, leading to a full range of beauty products, including foundations, lipsticks, eyeshadow palettes, and skincare. Today, Huda Beauty is valued at over $1 billion, with products sold in Sephora, online, and in major retail stores.
Social Media Influence
Huda Kattan leveraged social media marketing, particularly Instagram and YouTube, to promote her brand. With over 50 million Instagram followers, she ranks among the most-followed beauty influencers, enabling her to connect directly with her audience and drive massive sales.
Investments and Brand Expansion
Beyond Huda Beauty, she launched Wishful Skincare, a skincare line offering innovative solutions for various skin concerns. She has also invested in other beauty startups and collaborated with brands to expand her reach.
YouTube Revenue and Sponsorships
As a beauty influencer, Huda earns from YouTube ads, brand collaborations, and sponsored content. Her expertise and engaging content have solidified her as a top beauty authority.
Also read: Shiori Ito’s Battle For Justice And The Controversy Surrounding Black Box Diaries
