Naughty by Nature’s third studio album, “19 Naughty III,” holds significance in the history of East Coast hip hop. Released on February 23, 1993, under Tommy Boy Records, the album, produced entirely by Kay Gee with additional input from S.I.D. Reynolds, enjoyed both critical acclaim and commercial success. Featuring notable collaborations with Heavy D, Queen Latifah, Freddie Foxxx, and Rottin Razkals, “19 Naughty III” reached number two on the Billboard 200 chart and achieved triple platinum certification by the Recording Industry Association of America (RIAA) in 1995.
The album’s title derives from the group’s age during its release, mirroring its mature and sophisticated sound. Through its lyrics, “19 Naughty III” tackles various themes, including social commentary, relationships, and self-affirmation. Notably, it spawned three top 40 singles: “Hip Hop Hooray,” “It’s On,” and “Written on Ya Kitten.” “Hip Hop Hooray,” in particular, attained immense popularity, peaking at number four on the Billboard Hot 100 chart. This iconic track serves as an anthem celebrating hip hop culture, boasting an infectious hook and a vibrant, party-friendly atmosphere, contributing to the genre’s exposure to a new generation of enthusiasts.
“It’s On,” the album’s second single, manifests as a confrontational diss track aimed at the group’s rivals. Filled with bravado and threats, the song features an intense beat that sets a menacing tone, solidifying Naughty by Nature’s formidable reputation. Meanwhile, the third single, “Written on Ya Kitten,” presents a mellower ambiance, exploring themes of love and relationships. Its catchy melody and sensuous beat make it a beloved fan favorite, exemplifying the group’s adeptness at blending hip hop with R&B elements.
“19 Naughty III” stands as a timeless classic within the realm of hip hop, greatly contributing to the definition of the East Coast sound prevalent in the early 1990s. Boasting memorable hooks, clever lyrics, and captivating beats, the album resonates with hip hop enthusiasts of all ages.
