Amazon Amp, the streaming app that aimed to “reimagine radio,” is set to close its doors, leaving celebrities like Nicki Minaj and Joe Budden seeking new platforms for their radio shows.
After only a year and a half in operation, Amazon has decided to discontinue the streaming app, marking the end of its vision to revolutionize the radio industry.
Notable Hip Hop figures, including Pusha T, Tinashe, Lil Yachty, Big Boi, and more, were initially enlisted to contribute to the app’s content when it first launched. Amazon Amp allowed users to become virtual DJs, enabling them to play music from major labels and offer commentary on selected tracks. Unfortunately, the platform failed to fully realize its potential.
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Joe Budden, who experienced a career resurgence through podcasting in 2015, ventured into the radio world in collaboration with Amp last year. They introduced a new show called “Music Lovers Only With Joe Budden” in mid-May. The show aimed to provide an innovative experience, leveraging the app’s live call-in features to strengthen the connection between fans and artists. Joe also curated a weekly list of his favorite songs and offered commentary on cultural happenings, while allowing artists to interact with listeners who called in.
Speaking about the show, Budden said, “As music lovers, all we have is each other to spread the word of a good song, a good vibe, and a good set for the spirit. Get to your favorite spot in the house and get comfortable, we’re just here to have a good time.”
Additionally, Nicki Minaj had partnered with Amp to bring her popular show, Queen Radio, to the platform. The show had initially gained popularity on Apple Music Beats 1 before migrating to Amazon.