Beyoncé has announced she will headline the NFL’s Christmas Day half-time show during the matchup between the Houston Texans and the Baltimore Ravens.
The game is one of two scheduled for the day, with the Kansas City Chiefs set to face the Pittsburgh Steelers in the second fixture.
Both matches will be streamed live on Netflix, marking a significant milestone for the platform’s venture into sports broadcasting.
The performance will feature Beyoncé debuting songs from her latest album, Cowboy Carter, released in March.
The album, which leans heavily into the country genre, includes collaborations with Miley Cyrus and Post Malone.
It is the second installment in a planned trilogy that began with Renaissance.
Singles Texas Hold ’Em and 16 Carriages have already garnered critical acclaim, with the album earning a Grammy nomination for Album of the Year.
Beyoncé herself has racked up 10 Grammy nominations for 2025, including Best Country Album and Song of the Year for Texas Hold ’Em.
The singer teased the announcement with a post on social media, showing her catching a football while standing on a rose-covered vintage car, donning her signature cowboy hat.
Netflix hinted that Beyoncé might bring along surprise guests featured on Cowboy Carter.
This isn’t Beyoncé’s first time at an NFL half-time show.
She headlined the Super Bowl in 2013 and joined Coldplay and Bruno Mars in 2016, delivering the most-watched half-time show in history.
This year marks the first time Christmas Day NFL games will be streamed exclusively on Netflix.
The streaming giant, which signed a broadcasting deal with the NFL through 2026, aims to leverage the holiday games to expand its sports audience.
“Last year, we decided to take a big bet on live,” said Bela Bajaria, Netflix’s chief content officer. “There are no live annual events, sports or otherwise, that compare with the audiences NFL football attracts.”
Netflix recently streamed its first live boxing event, featuring a fight between Mike Tyson and YouTuber Jake Paul, attracting 60 million households globally despite some technical issues.
While Netflix is expanding its reach, NFL fans in team cities will still have access to the games on broadcast TV, and they will also be available via the NFL+ app in the U.S.
Hans Schroeder, the NFL’s executive vice president of media distribution, said the Netflix partnership is an opportunity to grow the league’s global audience.
“The NFL on Christmas has become a tradition, and partnering with Netflix, a service whose biggest day of the year is typically this holiday, is the perfect combination to expand this event globally,” Schroeder said.
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