Grammy Award-winning rapper Cardi B is the latest face of SKIMS’ new campaign.
The 31-year-old artist can be seen modeling pieces from the SKIMS Cotton Collection, which boasts fresh waistbands, cuts, and colors.
“I’ve always loved the SKIMS Cotton Collection. It’s so sexy and makes me feel snatched yet comfortable while hanging out at home. The new styles and colors I wore on set are even better, and I can’t wait to wear them all the time,” Cardi B said.
Captured by renowned photographer Vanessa Beecroft, the campaign features Cardi B in striking visuals that provide a glimpse of the upcoming collection.
Founded by Kim Kardashian, SKIMS recently achieved a valuation of $4 billion and has plans to expand its product offerings and open a flagship store in Los Angeles.
In the past, the brand has collaborated with artists such as Ice Spice with PinkPantheress for the Everyday Sculpt line, SZA for the Fits Everybody underwear series, as well as Carmen Electra and Jenny McCarthy for a swimwear campaign.
The SKIMS Cotton Campaign featuring Cardi B was officially launched on Monday, making its debut across the clothing brand’s social media platforms. The new collection will be available on Thursday, October 19, at 12 p.m. ET through SKIMS’ official website.