Drake has recently launched a commercial for his newest fragrance oil under the Better World Fragrance House line.
The commercial introduces “Carby Musk,” described as Drake’s signature scent, in a creative and intriguing manner.
In the commercial, individuals are depicted indulging in the sensory experience of sniffing their own sweatshirts and garments worn by others, reveling in the aromatic delight of the Carby Musk fragrance oil.
Towards the conclusion, Drake himself makes an appearance in his walk-in wardrobe, only to discover that one of his cherished items of clothing has mysteriously disappeared.
His confusion mounts as he encounters his maid, who appears to be enjoying the scent of his sweater, adding an unexpected twist to the narrative.
The Carby Musk fragrance oil, showcased in the promotional material, comes equipped with a rollerball and is currently available for purchase on the Better World Fragrance House website.
Crafted in collaboration with renowned perfumer Michael Carby of Givaudan, the fragrance embodies Drake’s vision of enhancing personal and shared spaces through the power of scent.
Matte Babel, a member of Drake’s management team, elaborated on the brand’s ethos, emphasizing its commitment to enhancing various environments through scent.
He highlighted the ripple effects that scent can have on experiences and interactions, underscoring the brand’s holistic approach to fragrance creation.
Drake initially launched the Better World Fragrance House line in 2020, introducing a range of scented candles, including the iconic Carby Musk.
Praised for its unique blend that captures the essence of Drake himself, the fragrance has garnered acclaim for its introspective yet bold character.
Partnering with Shoppers Drug Mart and Goodwill Southern California in subsequent ventures, Drake has continued to expand the reach of his fragrance line, engaging fans across Canada and beyond.