British-Ghanaian artist Fuse ODG has released a music video titled We Know It’s Christmas, offering a pointed critique of the Band Aid charity single Do They Know It’s Christmas?.
The track, which Fuse described as “a statement, not just a song,” serves as a rebuttal to the recently remixed 40th-anniversary version of Band Aid’s iconic 1984 track.
In his video, Fuse opens by asserting on ITV’s Good Morning Britain that “African problems need to be solved by Africans.”
This sentiment echoes his refusal to participate in previous Band Aid projects, a stance he explained stemmed from their perpetuation of harmful stereotypes about Africa.
Fuse highlighted that while the original Band Aid initiative aimed to address famine in Ethiopia, its imagery and messaging contributed to an enduring narrative of Africa as a continent defined by poverty and crisis.
He remarked that such portrayals stifle Africa’s growth by discouraging tourism and investment and damaging its dignity and pride.
The Grammy-winning artist emphasized the importance of Africans controlling their narrative, saying, “This song is a celebration of that shift. We’re no longer waiting for charity; we’re building our own futures.”
The music video, featuring vibrant African landscapes and bustling cities, nods to influential figures like Ghana’s first president, Kwame Nkrumah, symbolizing empowerment and progress.
Fuse’s critique has reignited debate about Band Aid’s legacy.
Ed Sheeran, whose vocals were used without permission in the latest version of Do They Know It’s Christmas?, credited Fuse for reshaping his understanding of the song’s implications.
Sheeran admitted his perspective had evolved, influenced by Fuse’s arguments.
Midge Ure, co-creator of the original Band Aid single, acknowledged the criticisms but defended the song’s intent.
He maintained it aimed to address the consequences of famine and conflict rather than portray Africa negatively.
Conversely, Spandau Ballet’s Tony Hadley dismissed the critique, arguing that charitable efforts should not be discouraged.
Fuse, however, sees a broader mission: “It’s time to realign how the world sees Africa and how Africans see themselves.”
He hopes his work can inspire a more accurate and empowering narrative, shifting focus from crisis to opportunity and resilience.
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