The spotlight is firmly fixed on Justin Bieber as NHL All-Star week unfolds in his hometown of Toronto.
Not only has Bieber played a pivotal role in designing the NHL All-Star jerseys through his Drew House brand, but he has also assumed the role of one of the four celebrity all-Canadian captains, joining Tate McRae, Michael Buble, and Will Arnett.
Collaborating with his longtime friend Auston Matthews of the Toronto Maple Leafs, Bieber crafted a lineup with a strong Leaf-centric focus.
Amidst his involvement in the NHL festivities, Bieber is also gearing up for a return to the music scene.
This week, he tantalized fans by sharing rehearsal photos, sparking speculation that he is preparing for his first new release since 2021’s “Justice.”
Last night, at the History event, Bieber marked his return to the stage with a captivatingly acoustic set. According to iHeartRadio, his performance included renditions of “Ghost,” “Peaches,” and “Snooze,” his collaboration with SZA. Bieber also treated fans to nostalgic performances of older hits like “Baby” and “Eenie Meenie,” the latter of which he had not sung live in over a decade. Setlist.fm users also noted that he performed “Somebody” and “Hold On.”
Fellow Toronto artist Drake also took a moment to acknowledge Bieber’s contributions, along with Matthews, on his Instagram page.
“Biebs and Pappy in the 6 the Drew House jerseys this shit could make me cry so proud of my brother,” Drizzy expressed on Instagram Stories, praising Bieber for his jersey designs. OVO, Drake’s brand, seized the NHL All-Star excitement by releasing hoodies, toques, and t-shirts featuring Bieber’s star logos, with hockey legend Mario Lemieux modeling the hoodies.
