Kenyan musician Keemlyf has signed an exclusive recording deal with Universal Music East Africa (UMG EA), marking a major milestone in his rising career.
The partnership positions him among top artists in the region and is expected to elevate his music to the international stage.
Speaking after the signing, Keemlyf expressed his excitement, calling it a turning point for both his career and the Kenyan music industry.
“This is a huge moment! It’s more than just a deal—it’s about taking Kenyan music global. My team and I have put in the work, and with UMG EA backing us, we’re ready to push even further. I’m excited for what’s ahead,” he said.
Keemlyf has gained popularity for his unique blend of Afrobeat, dancehall, and contemporary African sounds. His distinct style and compelling lyrics have won him a dedicated fan base in Kenya and beyond. With UMG EA’s support, he is expected to reach a wider audience and grow his influence in the music industry.
Universal Music East Africa, a major player in the global music scene, has been instrumental in shaping the careers of some of the region’s biggest artists, including Sauti Sol, Nikita Kering, and Ethic Entertainment. The label’s General Manager Chinasa Udeala described Keemlyf as a refreshing talent who will leave a mark on the industry.
“We are thrilled to welcome Keemlyf to the UMG East Africa family. His fusion of Afrobeats and Kenyan musical influences is refreshing. He is poised to make a significant impact, not only in East Africa but across the continent. We are excited to support his journey,” Udeala stated.
Keemlyf’s recent success includes a pair of hit singles, “Aye Baba” and “Freeze Time,” which have received widespread recognition. His musical journey, from humble beginnings to a breakthrough Afro-pop sensation, is an inspiration to many young artists.
