The chart-topping K-pop band NewJeans is facing significant legal hurdles that could prevent them from signing advertising deals and other contracts after their record label, Ador, filed an injunction against them.
The five-member group, formed by Ador in 2022, is locked in a fierce dispute with the entertainment company.
Last November, NewJeans alleged that their contracts were invalid due to bullying, harassment, and subterfuge by the label, accusations that Ador denied while suing to uphold the contracts.
Ador has now accused NewJeans of attempting to sign independent deals without approval and has taken further legal action in Seoul.
In a statement, the company explained the move was intended to avoid confusion and potential harm to third parties, including advertisers.
Ador also warned of broader implications for South Korea’s lucrative music industry, arguing that allowing unilateral terminations of exclusive contracts could undermine investment and destabilize the K-pop sector.
NewJeans, known for their blend of 1990s R&B and sugar-coated pop melodies, rose to prominence as one of K-pop’s brightest new acts.
In 2023, they were the eighth biggest-selling musical act globally and earned a nomination for Best Group at the MTV Awards.
However, their relationship with Ador deteriorated after the alleged forced departure of their mentor, Min Hee-Jin, by Ador’s parent company, Hybe.
The band demanded Min’s reinstatement, and when Hybe refused, they made public accusations, claiming deliberate undermining of their careers.
In November, the band members—Minji, Hanni, Danielle, Haerin, and Hyein—announced their departure from Ador, stating the company had forfeited the right to represent them.
They filed legal papers seeking separation from the label, but the case remains unresolved.
Despite the ongoing dispute, Ador insists the band’s contract, running until 2027, should be upheld and has planned a schedule for their next year, including a new album and fan events.
Meanwhile, NewJeans continues to assert their independence, engaging fans through a new Instagram account, “jeanzforfree,” where they host live-streams.
They remain determined to fight for their name and career, vowing to stay true to their identity even if they lose the legal battle.
Historically, K-pop bands like TVXQ and Fifty Fifty have challenged their labels, with mixed outcomes often leading to line-up changes.
For NewJeans, the legal process could take years, during which their ability to release new music may be severely restricted unless done in collaboration with Ador.
If the court rules against them, the band could face a financial penalty estimated at 300 billion South Korean Won (£170 million).
Conversely, a ruling in their favor might allow them to retain their name and secure their independence.
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