Nicki Minaj continues to generate excitement for the forthcoming release of “Pink Friday 2” through a well-executed marketing campaign, which now includes the reveal of an alternate album cover.
On Saturday (October 7), the chart-topping rapper shared the new album art on her Instagram page. The alternate cover features Minaj in an elegant pink gown set against a striking black backdrop.
The creative team behind the artwork includes her longtime hair stylist Arrogant Tae and photographer Charlotte Rutherford, who previously collaborated with Minaj for the artwork of her recent single, “Last Time I Saw You.”
In addition to unveiling the alternate album cover, Nicki Minaj also announced that a limited-edition vinyl version of “Pink Friday 2,” featuring this alternate artwork, is now available for purchase. Last month, Minaj had introduced the initial cover for her highly anticipated sequel to her 2010 debut album.
This cover depicted the New York superstar in a pink retro-futuristic city, adorned in white attire, with a crown covering her platinum blonde hair featuring vibrant hot pink tips.
In the comments section of her post, Minaj expressed her gratitude to stylist Jean Baptiste Santens for designing the unique crown, stating, “Thank you for this incredible headpiece. So HARAJUKU. SO SPECIAL. Thank you, babe.”
“Pink Friday 2” sees the return of Nicki Minaj’s primary alter ego, Queen Sleeze. Ahead of the album, Minaj treated fans to a warm-up track titled “Red Ruby (Da Sleeze)” earlier this year. She officially released what she has dubbed her “greatest song yet,” “Last Time That I Saw You,” on Friday, September 1.
In a conversation with Apple Music 1’s Zane Lowe about the song, Minaj revealed that she initially hadn’t intended to release it as a single. She emphasized that while she often does features, such tracks aren’t her actual songs. However, “Last Time That I Saw You” felt significant to her and represented her growth not only as an artist but as a human being, encapsulating the various losses she’s experienced throughout her life.