Oasis has announced they will no longer use dynamic pricing for the North American leg of their reunion tour, following outrage from UK fans who were charged exorbitant prices.
Dynamic pricing adjusts ticket costs based on demand, and when Oasis’ UK dates went on sale, some fans found themselves paying over £350 for tickets with a face value of £150.
The band faced significant criticism, leading to an investigation by the UK’s competition regulator into whether Ticketmaster violated consumer protection laws.
In a statement unveiling their tour dates for the US, Canada, and Mexico, Oasis’ management said they wanted to prevent a repeat of the problems that UK and Irish fans encountered.
“Dynamic pricing is generally seen as a helpful tool to fight ticket touting and keep prices reasonable for many fans,” the statement read. “However, when overwhelming demand exceeds the technology’s capacity, it can create a negative experience for fans.”
Both Noel and Liam Gallagher have distanced themselves from the controversy, stating that decisions on ticketing and pricing were entirely in the hands of promoters and management.
This reunion tour marks the first time the band will perform together in almost 16 years, after their dramatic breakup in 2009 following an onstage altercation in Paris.
Despite their infamous sibling rivalry, which saw Liam refer to Noel as a “massive potato” on social media and Noel calling Liam a “village idiot,” the brothers have reconciled for this highly anticipated tour.
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